| Strategy | Vision & Planning | Leadership & Management | Financials & Funding | Records & Books Management | Sales & Marketing |

Any of the classes can be focused for basic or advanced instruction

Strategic Overview

• What’s It Take? — Pre-start Owners MBA
  For those thinking about a business. Focuses on feasibility, market potential and money. Find out what's hot and what's not. Learn if ownership is right for you before you leap into anything.

Vision & Planning

• What You See is What You Get - Company vision
  Includes how to identify your long term business goals, visualizing and fulfilling your dreams, how to turn your dreams into reality, and more. It also considers how you are going to get your investment back out of the business. This course makes sure you recognize the assets you have or can develop and to determine what you want to get out of the business.
• Making Your Mark - Positioning
  Proper positioning of your business is the most important element to your success. What makes your business unique? How do you want to be perceived by the community, customers, etc.? When you identify and then focus on strengthening your position, you reduce your sales cycle, keep focused, and make the business more manageable. This class focuses on the different elements of positioning, how to arrive at the right one for your business, and how to make sure you are continually enhancing and reinforcing it. No mixed messages and confusion.
• Organize for Success — Business systems
  Begin to develop the business systems required for any business to be successful. Learn how to organize the essential eight areas and design an effective organizational chart to manage and grow your business.
• Partnering: Working Together Without Killing Each Other - Goal setting for partners, boards, investors
  This course is for partners and those who work with family members, friends, investors, boards and others who have to deal with the realities of shared business ownership. Learn how to set mutual goals, identify problem areas, deal with conflict and discuss potential solutions.
• Planning for Success - Writing a successful business plan
  Includes what goes into a business plan, how a loan plan differs from an equity plan, how plans differ for service and product businesses, how to deal with the financials, and more.

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Leadership & Management

• How We Do It Here - Business processes and procedures
  There is not just one kind of organization or one right decision. There are better decisions that can make for your company run better and become more profitable. This class focuses on evaluating your ideas in terms of getting the work done, etc. and looking at alternatives. Learn to write business procedures to insure quality and effective employees. Helps you decide how to improve or expand your business, make hiring and out sourcing decisions, etc.
• What Do You Want Me to Do? - Job descriptions for owners, employees and contractors
  Isolate and identify the work to be done and requirements to make sure you hire and keep the right employee. Learn how to determine appropriate tasks and evaluation methods for employees. Develop effective ways to train new employees. Even owners should have job descriptions.
• Yes You Can, No You Can't - Employee and contractor company policies
  Policies allow you to stop inventing the wheel each time and keep things consistent for you, customers, suppliers, and current or potential employees. Learn what to include, exclude, and make them useful. Establish your company’s employee rules and regulations. These are required to keep you out of trouble with the Texas Workforce Commission, other state and federal regulations and other rules effecting employee/management relations.
• You're Hired - Hiring your first employee or contractor in a small business
  Includes identifying your real needs, legal requirements for interviewing, hiring procedures, and how to motivate employees, benefit options and more. Make sure you stay legal when you use contractors.
• You're Fired— Firing an employee or contractors
  Includes how to deal with problem employees, what you can do, what you can’t do, how to establish the proper paper trail, keep other staff going and more.

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Financials & Funding

• The Price is Right — Pricing your products and services
  Includes the emotional and financial aspects of pricing, how your competitor’s prices effect yours, pricing strategies, testing your prices, and more.
• Fortune Telling - Financial projections
  Predicting your business' financial future is easier when you have the tools and the know how. Learn what you need to do "what ifs", to secure funding, manage your business, or determine the feasibility of the idea. Uses BSC proprietary software to create projections for use in funding and planning. You really can predict the future.
• Where's the Money? - Funding your small business
  Includes designing a plan that emphasizes your strengths and minimizes your weaknesses. Learn how to increase the "Yes" factor for debt and equity financing. Take a self-test on your financing success, and more.

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Books & Records Management

• Business Survivor - Small business cash flow
  Includes calculating cash flow cycle and reserves, determining how much cash is necessary, how a cash flow report differs from the profit/loss statement, and a specific plan to calculate your cash flow needs 60-90 days in the future. Uses BSC proprietary software which can be purchased for an additional charge.
• Money Talks - Small business Recordkeeping
  Includes what your books should tell you about your business, what is the most cost-effective and easiest way to keep your financial information, how long you have to keep it, how to set up your books, and more. It will give you an evaluation to tool for your current system and make sure you set up your books your way to get what you need and are not being restricted by setting them up to meet once a year tax implications. Focus on getting the most of QuickBooks & MYOB and other popular software accounting systems. Further individual help in setting up your books is available or you can have the BSC do it for you.
• Taking Care of Business - Employee/contractor documentation and employee tax forms
  Includes information on your tax and reporting responsibilities for employees, what forms to keep, and what to submit. Learn how to fill them out, when they are due and whom to send them to.
  

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Marketing & Sales

• Spreading the Word - Small business advertising and marketing
  Includes how to develop a marketing plan, identify your most likely customer, evaluate TV, radio, print, and other media, construct a budget and  establish an evaluation system, etc. Includes planning flowchart and calendar.
• Sell Well - Sales, Networking and Prospecting - Selling for owners who hate sales and how to support those sales efforts
  Don't just sell better, sell well and enjoy it more. Create the approach you always wanted and discover how to find good suspects, turn them into prospects, and convert them to sales now and later. Learn more about how to use networking and prospecting more effectively. Determine what support materials you need - presentation, brochure, web site, etc. and how to create them cost effectively.
• Blowing Your Own Horn - Public relations for small business
  Includes information on what the media wants, how to get a story placed and what not to do, public relations vs. advertising, etc. Learn different strategies to promote your business with their costs and benefits as well as how to extend your public relations to other publics and deal with negative news. A copy of the BSC latest media list may be purchased.
• Advertising Formula for Success - Target marketing
  Includes information on determining a target market, what is good advertising and marketing, identifying your competitive advantage and more.
• Support for Sales - Creating Printed Sales Support Materials
  What do you need to consider before creating your company image? Learn how to determine what you need to support your sales efforts - backgrounders, brochures, etc. Determine ways to keep the price of production under control by knowing how to work with graphics and print professionals and what you can and should do yourself.

Diener & Triplett Bios

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