For ten years, Owners MBA graduates have asked us to come up with Owners MBA II: Marketing & Sales. We have found the only way to do that is to provide concentrated work in one key area of business. Get immersed for four nights in positioning, pricing, marketing and sales strategy, and budget and planning.
As with the original Owners MBA, if you cannot take all four sessions you will be able to take them when they are offered again. You must start with the first session. Special pre-work will help prepare you to make the most of this intense program.
Please register as soon as possible to give the greatest amount of time before session begins.
REQUIREMENTS:
You do not have to have completed Owners MBA I: Essentials and Strategy to take this course. You do have to have been in business at least a year.
Class Time: 6:30-9:30pm
Oct. 18, 20, 25, 27 2005
Session
Topics
Session I: Positioning - Oct. 18
Session II: Pricing and Sales Budget - Oct. 20
Session III: Sales and Marketing Strategy - Oct. 25
Session IV: Implementation and Tracking - Oct. 27
DETAILS
Main Concepts
& Objectives
Work on creating:
1. Clear positioning statement for the business.
2. Definition and focus on your best target market.
3. Workable marketing budget.
4. Marketing flowchart for suspects, prospects, existing, and former customers.
5. Advertising, promotion, and public relations calendar.
6. Sales strategy, presentation, follow up process.
7. Prepared answers and strategies to handle objections and hesitations
8. Pricing strategy with competitive advantage.
9. Current list of media contacts with deadlines and interests.
Cost: $350 BSC clients and $500 for non-BSC members. (Price subject to change. Verify current cost by contacting the BSC.)
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